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Speaking to the women who controlled four out of every five dollars spent in Canada, Charlotte Whitton explained inflation, price controls, and the power that women could exercise to help with the war.

Smart-Woods was one of Canada's biggest manufacturers of bags, cloth, canvas, and clothing, but its products were barely mentioned in this advertising magazine, which offered a statistical compendium of the nations involved in the First World War.

It was up to Canadians at home to remember their loved ones overseas with the odd gift - bought, of course, from a local retailer.

This multilingual decal was made in 1943, likely to affix to Canadian war materiel, perhaps vehicles, being exported.

During the Second World War, the federal government aggressively promoted a "buy Canadian" strategy, to prevent an outflow of currency to pay for foreign-made goods.

During the war, Canada marketed itself to American tourists to try to attract American money to Canada. Come experience the rugged wilderness of Canada's Rockies, serviced by Canadian Pacific Rail, including stops at hotels, resorts, and attractions along the way!

Imperial Oil published this magazine periodically to inform shareholders and employees about the petroleum industry in Canada, including Imperial Oil's role in Canada's war effort.

Imperial Oil published this magazine periodically to inform shareholders and employees about the petroleum industry in Canada, including Imperial Oil's role in Canada's war effort.

Imperial Oil published this magazine periodically to inform shareholders and employees about the petroleum industry in Canada, including Imperial Oil's role in Canada's war effort.

This guidebook to London describes everything that London has to offer to allied visitors, even in the middle of the war, from museums, to underground railways, to theatres.