Product Premiums

Lloyd's printed these colour war maps for their customers. They feature all theatres of war, and have detailed points of interest for anyone wishing to better understand the geography of the Second World War. 

These posters, featuring graphic art by Ted Harris, were probably distributed as a product premium during the Second World War.

Probably distributed as a product premium during the Second World War, these photographs show military aircraft that were in Canadian and British service: Bell Airacobra; Blackburn Skua; Boulton & Paul Defiant; Consolidated Liberator; Curtiss Kittyhawk; Douglas B19; Douglas DB7 Havoc; Hudson Bomber; Lockheed YP38; Spitfire; and Vultee Vanguard.

Distributed by the Canada Starch Company as a product premium during the Second World War, this set depicted Allied naval vessels: aircraft carrier HMS Ark Royal, a Tribal-class destroyer, battleship HMS King George V, battle cruiser HMS Repulse, a Shark-class submarine, battleship HMS Warspite, a motor torpedo boat, and battle cruiser HMS Hood.

These images of Second World War Allied aircraft were probably cut from cereal boxes, and could be saved or traded.

These images, distributed in boxes of cereal, showed some of the flags of the Commonwealth's war effort.

Silks were often included in cigarette packages as product premiums to be collected. These silks refers to villages near Ypres, where the Canadian Expeditionary Force first saw action in the spring of 1915.

This image of a Douglas Boston medium bomber was probably distributed as a product premium during the Second World War.

These illustrations of Allied aircraft were distributed by the Canada Starch Company as a product premium during the Second World War.

An image of King George V, offered as a product premium during the First World War.