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This ink blotter, distributed by the Beck Press in Lennoxville, Quebec, featured a short poem with an optimistic and valiant tone to support England during wartime. 

Many insurance companies offered coverage to Canadian soldiers who enlisted for military service during the First World War. And the ink blotter was an effective advertising medium in the days of fountain pens.

Soldiers travelling in 1914, were given a chance to buy a life policy with the Canadian Life Assurance Company. This ad also provided a free war map to soldiers.

In light of government controls on paper, the Toronto Star had difficulty printing as many copies as it had printed in the past. Nevertheless, R.B Cowan, the newspaper's circulation manager, explains that a modest increase above the normal print run of 714,000 copies was possible for the weekly issue of 29 July 1944. But a few weeks later, dealers were told that they could expect no further increases.

Laura Secord Candy Shops created a line of patriotic advertising novelties featuring pieces of information on Canadian British history, This example gave a short historical description of how the Union Jack came into existence.  

Smart-Woods was one of Canada's biggest manufacturers of bags, cloth, canvas, and clothing, but its products were barely mentioned in this advertising magazine, which offered a statistical compendium of the nations involved in the First World War.

It was up to Canadians at home to remember their loved ones overseas with the odd gift - bought, of course, from a local retailer.

This multilingual decal was made in 1943, likely to affix to Canadian war materiel, perhaps vehicles, being exported.

During the Second World War, the federal government aggressively promoted a "buy Canadian" strategy, to prevent an outflow of currency to pay for foreign-made goods.

Because so much of the fighting took place in regions that were unfamiliar to Canadians, war maps were enormously popular, for they simplified complicated events and allowed civilians to make sense of news coming from the war fronts.