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British press baron Lord Northcliffe published this contemporary history of the Great War, with proceeds going to the British Red Cross Society and the Order of St John.

These photographs, possibly taken in Vancouver, show a store window given over to advertising in support of War Savings Stamps. As an interesting remark, it is possible to see in the lower section of the second photograph, an advertisement on War Savings Stamps. The ad, which reads "This is your war too! Take your change in War Saving Stamps" features a popular illustration which also appears in other publications like this pamphlet.

Using a verse by poet Frederick George Scott, an insurance company played on First World War patriotism as an advertising strategy.

This modest pamphlet, published in Saint John, New Brunswick, was one of many that combined advertising with tips for women on how to cope with wartime shortages.

Longstaff's painting was hugely popular and widely reproduced, but was anyone offended when a funeral home distributed copies it for advertising purposes?

To capitalize on public sentiment, Dodds-Simpson Press offered specially inscribed bound volumes of a popular illustrated magazine to the families of Canadians in uniform - the addresses having been supplied by the federal government.

John McCrae's poem "In Flanders Fields" appeared in many advertisements during and after the First World War - but was it in poor taste for it to be used by a maker of surgical dressings?

In this mini-poster, a Canadian seaman urges people to keep quiet - inadvertently revealing sensitive military information might lead to the sinking of his ship.

This decal, probably intended to be affixed in a store window, reminded consumers that buying Canadian goods supported local workers and helped shore up the currency at the same time.

One of the unintended consequences of war was a steep rise in demand for military uniforms, hats, badges, and other paraphernalia, demand that manufacturers were happy to meet.