Shopping
How to See Paris
This guidebook describes the monuments, architecture, and other tourist attractions of interest to Allied soldiers in Paris, after its liberation in WWII.
Gasoline Licence and Ration Coupon Book
Gasoline use in Canada was limited during the war through the use of ration coupon books like this one.
The war so far ...
Because so much of the fighting took place in regions that were unfamiliar to Canadians, war maps were enormously popular, for they simplified complicated events and allowed civilians to make sense of news coming from the war fronts.
The war from all sides
British press baron Lord Northcliffe published this contemporary history of the Great War, with proceeds going to the British Red Cross Society and the Order of St John.
Window shopping in wartime
These photographs, possibly taken in Vancouver, show a store window given over to advertising in support of War Savings Stamps.
Selling insurance with the flag
Using a verse by poet Frederick George Scott, an insurance company played on First World War patriotism as an advertising strategy.
Being a careful shopper
This modest pamphlet, published in Saint John, New Brunswick, was one of many that combined advertising with tips for women on how to cope with wartime shortages.
The Ghosts of Vimy Ridge
Longstaff's painting was hugely popular and widely reproduced, but was anyone offended when a funeral home distributed copies it for advertising purposes?
A wartime sales pitch
To capitalize on public sentiment, Dodds-Simpson Press offered specially inscribed bound volumes of a popular illustrated magazine to the families of Canadians in uniform - the addresses having been supplied by the federal government.
Driving in wartime
The federal government placed strict limits on the purchase of gasoline during the Second World War, but extra fuel could be made available under special circumstances.