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Useful gifts for soldier boys

It was up to Canadians at home to remember their loved ones overseas with the odd gift - bought, of course, from a local retailer.

Made in Canada

This multilingual decal was made in 1943, likely to affix to Canadian war materiel, perhaps vehicles, being exported.

Buy Canadian!

During the Second World War, the federal government aggressively promoted a "buy Canadian" strategy, to prevent an outflow of currency to pay for foreign-made goods.

Your Journey through the Canadian Rockies: Westbound

During the war, Canada marketed itself to American tourists to try to attract American money to Canada. Come experience the rugged wilderness of Canada's Rockies, serviced by Canadian Pacific Rail, including stops at hotels, resorts, and attractions along the way!

Canada's Oil Industry at War

Imperial Oil published this magazine periodically to inform shareholders and employees about the petroleum industry in Canada, including Imperial Oil's role in Canada's war effort.

Imperial Oil Review, Summer 1944

Imperial Oil published this magazine periodically to inform shareholders and employees about the petroleum industry in Canada, including Imperial Oil's role in Canada's war effort.

Imperial Oil Review, Summer 1940

Imperial Oil published this magazine periodically to inform shareholders and employees about the petroleum industry in Canada, including Imperial Oil's role in Canada's war effort.

Guide to London for Allied Visitors

This guidebook to London describes everything that London has to offer to allied visitors, even in the middle of the war, from museums, to underground railways, to theatres.

How to See Paris

This guidebook describes the monuments, architecture, and other tourist attractions of interest to Allied soldiers in Paris, after its liberation in WWII.

Gasoline Licence and Ration Coupon Booklets

Gasoline was a controlled good during the Second World War, The selling and buying of gasoline was done through the use of ration coupon books like the ones here, and were intended to prevent its hoarding or wasting given the limited availability of gasoline during wartime.