This pamphlet, the second in a series, emphasizes price-consciousness through an overview of Canada's price control policy and its effectiveness on combating inflation.
Everything is Expensive ... Why?
By 1917, Canadians were experiencing a steep rise in the cost of living. A number of Canadians called for the Borden government to implement a system of wartime price-fixing to alleviate the strain of inflation. While systems of food and fuel control would be adopted in mid-1917, formal price-fixing was never adopted. This booklet contemplates the issue and questions why Canadians should be subject to such inflation during wartime.
The war in 1942 - from Maple Leaf Anti-Freeze
This folder, distributed by the company's Montreal headquarters, combined an advertisement for anti-freeze, consumer tips, advice on helping the war effort, and an informative war map.
A soldier's guide to Rome
Prepared by the Canadian community in Rome, this guide was intended to ensure that Canadian servicemen and women on leave in the Eternal City saw all the important tourist sites.
Buying alcohol in Quebec
Quebec regulations allowed adults over the age of twenty to purchase up to forty ounces of alcohol each fortnight; coupons became void once the date on them passed.
Buying alcohol in Saskatchewan
William Hart was stationed in Winnipeg with the Royal Canadian Air Force in 1944; when one flight took him to Saskatchewan, he was required to secure a provincial permit book for a single purchase of alcohol.
The supply of toilets in wartime
Military needs took precedence during the Second World War, and this manufacturer of sinks, toilets, and bathroom fittings informed customers that they might not have their orders filled because of wartime demands.
Permit for purchasing alcohol
The sale of liquor had been subject to controls long before the Second World War - the need for servicemen and women to carry a purchase permit merely added another layer of complexity.
Vote Liberal and win the war
Helen Smith and John Forester had won the British Columbia riding of Vancouver-Burrard for the Liberals in 1937 but in the 1941 provincial election, not even patriotic rhetoric could help them. The pair finished third, behind candidates from the Cooperative Commonwealth Federation and the Conservatives.
The cost of milk
Like every other commodity, milk was sold at prices that were carefully controlled by federal and provincial authorities.