In Flanders Fields

John McCrae's poem "In Flanders Fields" appeared in many advertisements during and after the First World War - but was it in poor taste for it to be used by a maker of surgical dressings?

advertisement, "We Shall Not Sleep", Bauer & Black, Makers of Surgical Dressings, etc., Toronto, n.d. [1919?]

s.l., 18.9cm x 27.3cm
War, Memory and Popular Culture Archives - The University of Western Ontario - London, Ontario
First World War