Selling insurance with the flag

Using a verse by poet Frederick George Scott, an insurance company played on First World War patriotism as an advertising strategy.

advertising postcard, "It's only a bit of bunting," Prudential Insurance Company of America, printed in Montreal, n.d. [1917?]

postcard, 8.9cm x 13.9cm

War, Memory and Popular Culture Archives - The University of Western Ontario - London, Ontario