Window shopping in wartime

These photographs, possibly taken in Vancouver, show a store window given over to advertising in support of War Savings Stamps. As an interesting remark, it is possible to see in the lower section of the second photograph, an advertisement on War Savings Stamps. The ad, which reads "This is your war too! Take your change in War Saving Stamps" features a popular illustration which also appears in other publications like this pamphlet.

Using the same illustrations in advertisements of different products such as War Savings Stamps, War Savings Certificates, and Victory Bonds was an easy way to familiarize the public with them, as well as keeping costs low for the production of illustrated pamphlets. 

store window display, War Savings Stamps, 1944

Snapshots. 7.4cm x 12.1cm.
Ley and Lois Smith War, Memory and Popular Culture Research Collection - The University of Western Ontario - London, Ontario
Second World War