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Many insurance companies offered coverage to Canadian soldiers who enlisted for military service during the First World War. And the ink blotter was an effective advertising medium in the days of fountain pens.

Soldiers travelling in 1914, were given a chance to buy a life policy with the Canadian Life Assurance Company. This ad also provided a free war map to soldiers.

In light of government controls on paper, the Toronto Star had difficulty printing as many copies as it had printed in the past. Nevertheless, R.B Cowan, the newspaper's circulation manager, explains that a modest increase above the normal print run of 714,000 copies was possible for the weekly issue of 29 July 1944. But a few weeks later, dealers were told that they could expect no further increases.

The Government Liquor Control Commission of Manitoba published periodical lists on the legal prices of liquor in accordance with the Liquor Control Act of 1928 and wartime measures on alcohol prices and concentrations. 

Laura Secord Candy Shops created a line of patriotic advertising novelties featuring pieces of information on Canadian British history, This example gave a short historical description of how the Union Jack came into existence.  

In a message to the women of Canada, Donald Gordon, the Chairman of the Wartime Prices and Trade Board, he asks homemakers around the country to "determine whether the most valuable use is being made of the materials, manpower, and factories". Canadian women were invited to make a list of commodities, note their quality, write down their prices, and keep this list in mind when shopping to ensure that "ceiling prices" were maintained. 

During the Second World War, the Wartime Prices and Trade Board worked to ensure consumer protections for all Canadians, as well as establishing price and inflation control measures - including rent controls on housing accommodation and shared accommodation during wartime. 

Speaking to the women who controlled four out of every five dollars spent in Canada, Charlotte Whitton explained inflation, price controls, and the power that women could exercise to help with the war.

Smart-Woods was one of Canada's biggest manufacturers of bags, cloth, canvas, and clothing, but its products were barely mentioned in this advertising magazine, which offered a statistical compendium of the nations involved in the First World War.

It was up to Canadians at home to remember their loved ones overseas with the odd gift - bought, of course, from a local retailer.