Volunteering
Aid for war widows
These Christmas cards were sold to raise money for the Wings for Britain Benevolent Fund, which supported the widows and families of airmen who had been killed in action.
Blackout for smaller shops and businesses
Part of a larger series, this booklet detailed the necessary steps in protecting small businesses from a potential air raid. Of particular importance was the various ways in which windows could be protected - either through improvised shades or the use of blackout paint.
Total war, total effort: an appeal for war savings
This pamphlet presents an appeal by Prime Minister William Lyon Mackenzie King for increased fundraising efforts on behalf of the people of Canada. Anticipating an increase in wartime demands in the following months, King explains the importance of "total war" and the critical role played by people on the home front.
The Safest Investment in the World
The Better Business Bureau encouraged patrons to consult professionals before spending their war savings and victory bonds. This "Before you invest - investigate" motto was especially meant to protect from racketeers and swindle schemes.
Blackout for the home
Communities often relied on blackout techniques to conceal residential areas from enemy airmen. This booklet educated civilians on the regulations and procedures associated with preparing one's house both inside and out.
A Victory Bond buyer lives here
These cards were intended to be placed in a home or business window, as proof that the individual had supported the war effort by purchasing Victory Bonds.
"The girls in the Red Cross tea shop"
These women, all of whom are identified on the back of the photograph, served snacks to soldiers at a tea shop run by the Canadian Red Cross Society in Hamilton, Ontario.
Crafts from the front
Silk postcards were very popular souvenirs for soldiers during the First World War, and provided an important source of income for French and Belgian handicraft workers.
Thanks for the cigarettes ...
Many groups in Canada, including the Vancouver Kiwanis Club through the British Columbia Overseas Tobacco Fund, the Overseas League (Canada) Tobacco and Hamper Fund of Toronto, Ontario, employers, and relatives, sent cigarettes to soldiers, and received postcards of acknowledgement and thanks in return.
The Legion's war work
The Canadian Legion funded and staffed welcome rooms at major railway stations across Canada, where servicemen and women could relax while waiting for a train.
The YMCA at War
Postcards produced by the YMCA, such as this one showing members of the RCAF going into a YMCA hut at an airfield in England, were distributed free of charge to Canadians overseas.
Knitting socks for soldiers
The label confirmed that "There is sufficient yarn in this ball to knit one pair of service socks."
"Buy me a Victory Bond, Daddy"
Fund-raising advertisements often used images of children to encourage their parents to donate generously.
Collecting from students
Every member of society was expected to donate to patriotic causes - this envelope was distributed in schools so children could donate in support of Canadian seaman.
A welcome for doughboys in Windsor
Women from the Border Cities Welfare League of Windsor, Ontario, provided cigarettes and writing to materials to American soldiers who passed through the city on their way to Europe.
Selling flowers for the war effort
In 1940, the Canadian Red Cross Society sold flowers at the National War Memorial in Ottawa, Ontario, to raise money for its war work.
Supporting the Victory Loan
This card was designed to be placed in a home or business window, to indicate that the owner had supported the Victory Loan campaign.
Saving for the war effort
Like countless Canadians, Annette Waterman of St Thomas, Ontario, invested heavily in Canada's war effort by purchasing War Savings Certificates and Victory Bonds.
War Savings for Christmas
This little card from an insurance company was intended to remind Canadians to support the war effort at Christmas, by buying War Savings Certificates.
A guide for Canadians in London
With this guide, Canadians on leave in London could find accommodation, clubs, and hospitality centres run by a variety of organizations, including the YMCA, the Knights of Columbus, and the Salvation Army.