John McCrae's poem "In Flanders Fields" was among the most widely reproduced Canadian poems of the twentieth century. A lack of copyright protection meant that it could be freely used for almost any purpose, as in this sheet that accompanied a packet of poppy seeds.
John McCrae's poem "In Flanders Fields" appeared in many advertisements during and after the First World War - but was it in poor taste for it to be used by a maker of surgical dressings?
In this mini-poster, a Canadian seaman urges people to keep quiet - inadvertently revealing sensitive military information might lead to the sinking of his ship.
This decal, probably intended to be affixed in a store window, reminded consumers that buying Canadian goods supported local workers and helped shore up the currency at the same time.
To achieve an effective blackout, the BC government issued this pamphlet to instruct drivers on modifying their cars, motorcycles, and bicycles by masking the headlights.
One of the unintended consequences of war was a steep rise in demand for military uniforms, hats, badges, and other paraphernalia, demand that manufacturers were happy to meet.
To combat inflation during the Second World War, the federal government imposed controls on wages and prices. These booklets were distributed widely to women so they could keep track of prices while shopping; stores that appeared to be charging above the price ceiling were to be reported to one of thirteen Women's Regional Advisory Committees for investigation.
This speech by Prime Minister William Lyon Mackenzie King in October 1941 addresses the increased cost of living during wartime, including potential causes and a plan for stabilization.
This advertisement encouraged Canadians to be particularly careful about what they said in hotels, for it was always possible that an enemy agent might be listening.
This advertisement, which was produced in many different formats during the Second World War, urged Canadians to take a hard line against rumour-mongering.
This pamphlet, the second in a series, emphasizes price-consciousness through an overview of Canada's price control policy and its effectiveness on combating inflation.
By 1917, Canadians were experiencing a steep rise in the cost of living. A number of Canadians called for the Borden government to implement a system of wartime price-fixing to alleviate the strain of inflation. While systems of food and fuel control would be adopted in mid-1917, formal price-fixing was never adopted. This booklet contemplates the issue and questions why Canadians should be subject to such inflation during wartime.
This folder, distributed by the company's Montreal headquarters, combined an advertisement for anti-freeze, consumer tips, advice on helping the war effort, and an informative war map.
Prepared by the Canadian community in Rome, this guide was intended to ensure that Canadian servicemen and women on leave in the Eternal City saw all the important tourist sites.
Quebec regulations allowed adults over the age of twenty to purchase up to forty ounces of alcohol each fortnight; coupons became void once the date on them passed.
Military needs took precedence during the Second World War, and this manufacturer of sinks, toilets, and bathroom fittings informed customers that they might not have their orders filled because of wartime demands.
William Hart was stationed in Winnipeg with the Royal Canadian Air Force in 1944; when one flight took him to Saskatchewan, he was required to secure a provincial permit book for a single purchase of alcohol.
The sale of liquor had been subject to controls long before the Second World War - the need for servicemen and women to carry a purchase permit merely added another layer of complexity.
Helen Smith and John Forester had won the British Columbia riding of Vancouver-Burrard for the Liberals in 1937 but in the 1941 provincial election, not even patriotic rhetoric could help them. The pair finished third, behind candidates from the Cooperative Commonwealth Federation and the Conservatives.