The young men of Pictou County, Nova Scotia, could find a wealth of information about enlistment in this weekly pamphlet - whether they were interested in the Royal Flying Corps, the tunnelling corps, the engineers, the transport services, or the 106th Regiment Nova Scotia Rifles.
When voluntarism slowed down in late 1915, units resorted to many tactics - including direct mail campaigns like this one - to attract potential recruits.
Selling the First World War to French Canada was a challenge but this booklet, published as a recruiting tool, attempted to make the case in favour of participation.
Heavy losses among British infantry officers necessitated the creation of a program to loan trained Canadian officers, of which there was an ample supply, to British units in the field.
This recruiting card was typical in promising to get the volunteer to the front quickly, but unusual in offering valuable training for a postwar career.
This speech by Lt.Col. James Mess tried to recruit young men to the Canadian Army.
During the First World War, young men were often pressured to enlist - and were grateful to have a certificate like this one, which proved that Thomas Robson had been willing to serve but had been rejected by the army.
Did Canadians really enlist in the First World War to help Belgium? The Hamilton Recruiting League obviously thought so, and used Belgium as the subject of one of its recruiting cards.
Before the First World War was twelve months old, citizens' recruiting groups had swung into action to ensure that there were sufficient numbers of volunteers coming forward to reinforce Canadian units at the front.
During the bitterly fought 1917 election campaign, the Union Government released this correspondence between Liberal leader Sir Wilfrid Laurier and the Canadian Club in Hamilton, Ontario, to cast doubt on Laurier's commitment to the war effort.
Joseph Lawson was a Toronto insurance broker who was attested into the 204th Battalion, Canadian Expeditionary Force, to act as a recruiter. He often appeared at recruiting rallies with John Slatter, bandmaster of the 48th Highlanders.
In a song that captured the essence of the citizen-soldier ideal, men were asked to "Close up the ledger and put down the pen, Hark to the trumpet call."
This song was dedicated to Minister of Militia and Defence Sam Hughes, and suggested that Canadian men ask themselves a pointed question: "Is the bit I'm doing just the biggest bit I can?"
In this plea for volunteers, popular singer Will J. White issued a warning to the young men of Canada: "it's Voluntary Service Keeps Conscription from the door."
Part historical account, part recruiting pamphlet, this folder described in glowing terms the Canadian defence of Ypres, to encourage other young men to follow in the footsteps of those who had already joined the Canadian Expeditionary Force.
This booklet analyzes the French-Canadian response to the issue of enlistment, particularly in the wake of the Military Service Act of 1917. The author focuses specifically on the different responses between French- and English-speaking Canadians.
Presenting a speech advocating enlistment, this booklet also contains three letters on the issue written by Prime Minister Robert Borden, Sir Wilfrid Laurier, and Sir Sam Hughes.
Including a speech given by Major Olivar Asselin at a dinner meeting of the Comité France-Amérique in June 1915, this booklet addresses Asselin's work in recruiting French Canadians for the war effort.
To encourage enlistment, this collection of cartoons from the Second World War asked the farmer, the worker, the union member, the Catholic - if they would prefer freedom or slavery.
This card, featuring a quote from British prime minister David Lloyd George and a famous illustration from "Punch" magazine marking the 2nd Battle of Ypres, could be used to encourage enlistment in any unit. Hopkins eventually joined the 86th Battalion rather than the 1st Field Troop, Canadian Engineers.