Using a verse by poet Frederick George Scott, an insurance company played on First World War patriotism as an advertising strategy.
This modest pamphlet, published in Saint John, New Brunswick, was one of many that combined advertising with tips for women on how to cope with wartime shortages.
To capitalize on public sentiment, Dodds-Simpson Press offered specially inscribed bound volumes of a popular illustrated magazine to the families of Canadians in uniform - the addresses having been supplied by the federal government.
Longstaff's painting was hugely popular and widely reproduced, but was anyone offended when a funeral home distributed copies it for advertising purposes?
The federal government placed strict limits on the purchase of gasoline during the Second World War, but extra fuel could be made available under special circumstances.
Hitch-hiking was very common in the 1940s and this sign, placed on the car's dashboard or glued to a window, indicated that the driver was happy to give a ride to anyone in uniform.
John McCrae's poem "In Flanders Fields" was among the most widely reproduced Canadian poems of the twentieth century. A lack of copyright protection meant that it could be freely used for almost any purpose, as in this sheet that accompanied a packet of poppy seeds.
John McCrae's poem "In Flanders Fields" appeared in many advertisements during and after the First World War - but was it in poor taste for it to be used by a maker of surgical dressings?
In this mini-poster, a Canadian seaman urges people to keep quiet - inadvertently revealing sensitive military information might lead to the sinking of his ship.
This decal, probably intended to be affixed in a store window, reminded consumers that buying Canadian goods supported local workers and helped shore up the currency at the same time.
To achieve an effective blackout, the BC government issued this pamphlet to instruct drivers on modifying their cars, motorcycles, and bicycles by masking the headlights.
One of the unintended consequences of war was a steep rise in demand for military uniforms, hats, badges, and other paraphernalia, demand that manufacturers were happy to meet.
To combat inflation during the Second World War, the federal government imposed controls on wages and prices. These booklets were distributed widely to women so they could keep track of prices while shopping; stores that appeared to be charging above the price ceiling were to be reported to one of thirteen Women's Regional Advisory Committees for investigation.
This speech by Prime Minister William Lyon Mackenzie King in October 1941 addresses the increased cost of living during wartime, including potential causes and a plan for stabilization.
This advertisement encouraged Canadians to be particularly careful about what they said in hotels, for it was always possible that an enemy agent might be listening.
This advertisement, which was produced in many different formats during the Second World War, urged Canadians to take a hard line against rumour-mongering.
This pamphlet, the second in a series, emphasizes price-consciousness through an overview of Canada's price control policy and its effectiveness on combating inflation.
By 1917, Canadians were experiencing a steep rise in the cost of living. A number of Canadians called for the Borden government to implement a system of wartime price-fixing to alleviate the strain of inflation. While systems of food and fuel control would be adopted in mid-1917, formal price-fixing was never adopted. This booklet contemplates the issue and questions why Canadians should be subject to such inflation during wartime.
This folder, distributed by the company's Montreal headquarters, combined an advertisement for anti-freeze, consumer tips, advice on helping the war effort, and an informative war map.