FLASH Eaton's Staff News

The Eaton name probably rings familiar to many Canadians today. It did so even more during the middle of the twentieth century. At the time of the publication of this staff newsletter, Eaton's was Canada's largest department store. This particular edition of the staff news showcased the company's effort to support the 8th Victory Loan. In addition to this, the newsletter also features a two-page article on the ladies of the Eaton Employees' War Auxiliaries and their work overseas. Supporting the war effort through the creation of special war funds, facilitating employee enlistment, and encouraging bond purchasing, was common among Canadian large enterprises at the time.

The T. Eaton Company Limited, FLASH: Eaton’s Staff News (Toronto: Eaton, April 14, 1945).

Booklet. 15 pages. 23.5cm x 16cm.
Ley and Lois Smith War, Memory and Popular Culture Research Collection - The University of Western Ontario - London, Ontario
Second World War