Back Them Up!
Back Them Up! was a magazine published by the T. Eaton Company in 1942. The magazine lists the names and photos of Eaton employees who had enlisted in the Canadian Armed Forces during the Second World War. This document aims to show appreciation for the men and women who enlisted, but it also served to persuade the readers at home to purchase victory bonds. "Seize Your Patriotic Opportunity Now and Buy Victory Bonds!"