A soldier's guide to Rome

Prepared by the Canadian community in Rome, this guide was intended to ensure that Canadian servicemen and women on leave in the Eternal City saw all the important tourist sites.

View PDF: PDF icon Rome in a Day.pdf

Buying alcohol in Quebec

Quebec regulations allowed adults over the age of twenty to purchase up to forty ounces of alcohol each fortnight; coupons became void once the date on them passed.

View PDF: PDF icon QC permit.pdf

The supply of toilets in wartime

Military needs took precedence during the Second World War, and this manufacturer of sinks, toilets, and bathroom fittings informed customers that they might not have their orders filled because of wartime demands.

Buying alcohol in Saskatchewan

William Hart was stationed in Winnipeg with the Royal Canadian Air Force in 1944; when one flight took him to Saskatchewan, he was required to secure a provincial permit book for a single purchase of alcohol.

Permit for purchasing alcohol

The sale of liquor had been subject to controls long before the Second World War - the need for servicemen and women to carry a purchase permit merely added another layer of complexity.

Vote Liberal and win the war

Helen Smith and John Forester had won the British Columbia riding of Vancouver-Burrard for the Liberals in 1937 but in the 1941 provincial election, not even patriotic rhetoric could help them. The pair finished third, behind candidates from the Cooperative Commonwealth Federation and the Conservatives.

The cost of milk

Like every other commodity, milk was sold at prices that were carefully controlled by federal and provincial authorities.

Price Control in Canada

This pamphlet emphasises price-consciousness through an overview of Canada's price control policy and its effectiveness on combating inflation.

View PDF: PDF icon Price Controls.pdf

Speaking of Money and the War

J.L. Ilsley, Minister of Finance for Canada, was responsible for the nation's economic budget for the duration of the Second World War. These speech extracts outline Canada's pay-as-you-go policy to finance the war and its impact on wartime debts, taxes, and business.

View PDF: PDF icon Money and War.pdf

Pork at war

This advertisement used a modern version of the old nursery rhyme to show that 80% of Canadian pork production went overseas, to feed British civilians and Allied troops in Europe.

Post-war price controls

This pamphlet, written by the Economic Adviser to the Wartime Prices and Trade Board, offers thoughts on Canada's post-war price stabilization program in terms of inflation, wage control, supply of essentials, and cost of living.

Selling postcards to soldiers

Printing companies that had used templates to make "local" postcards for tourists found they could use the same templates during the First World War, substituting a unit name in place of the city.

Letters from the front

There was a strong demand for soldiers' writings during the First World War. This collection of letters by "A whole-hearted, manly boy" to his family in Fort William, Ontario, was one of the more popular such books.

Advertising tires and rubber

This manufacturer of tires, tubes, belts, hoses, and boots had published a similar advertising book during the First World War, and used the same format in this updated version.

Commercial gasoline ration

The operator of this commercial vehicle was allowed 200 units of fuel each year. Each coupon bore the vehicle license plate number, to guard against misuse.

View PDF: PDF icon Commercial.pdf

Gasoline rationing

Ration coupons were a coveted necessity for civilians. This is an example of "Special, Category A" coupons which governed vehicle licencing and gasoline allotments.

Can We Return to Freedom?

In June 1942 J.M. MacDonnell, a decorated veteran of the First World War, addressed a business group on the implications of wartime economic controls.

Armistice Food Products

The advertising decal not only celebrated the armistice that ended the First World War, but also the unity of the Allied nations in a common cause.

Three strikes against the enemy

Victory was a constant theme in Second World War advertising.

Buy British goods

To ease the strain on Canada's currency, Canadians during the Second World War were urged to buy British goods, rather than American, whenever possible.