A wartime sales pitch

To capitalize on public sentiment, Dodds-Simpson Press offered specially inscribed bound volumes of a popular illustrated magazine to the families of Canadians in uniform - the addresses having been supplied by the federal government.

The War Pictorial, special offer for next of kin, Dodds-Simpson Press, Montreal, Quebec, to Mrs A.A. Ferris, Toronto, Ontario, 26 August 1915

War, Memory and Popular Culture Archives - The University of Western Ontario - London, Ontario
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