World War II
Being a careful shopper
This modest pamphlet, published in Saint John, New Brunswick, was one of many that combined advertising with tips for women on how to cope with wartime shortages.
Helping out on the farm
With so many labourers in uniform during the Second World War, Ontario's farmers desperately needed workers to help bring in the harvest - hence this appeal to "store keepers, professional men, retired folk, industrial workers, housewives and young men at home."
An Amish Mennonite at war
In December 1941 Earlus Gascho of Kirkland Lake, Ontario, declared himself a conscientious objector on the basis of his membership in the Baden-Wilmot Congregation of the Amish Mennonite Church. This correspondence deals with his arrangements for alternative service.
Strategic minerals
The workers of HBM&S processed zinc, copper, and cadmium, and their company magazine not only kept them current on news around the company, but also reminded them that their work was essential to the war effort.
Cross, rifle, and maple leaf
Military, religious, and national symbols mingled in this postcard produced during the Second World War for the Quebec market.
Welcome home to Manitoba
Tokens like this card were common after the First World War, but less so after the Second. It is also unusual in mentioning returning prisoners of war and those who had fallen sick.
Graduating navigators and bomb aimers
The wings ceremony was an important milestone for airmen in training, a public acknowledgement that they had mastered their trade. This course, at a school operated by Canadian Pacific Air Lines, was unusual in having so many Polish airmen.
Fighting the war by feeding the family
Everything was militarized during the Second World War, including the household economy. Women became "housoldiers" whose job was to prepare "appetizing and nourishing meals that protect and preserve the health of their families."
Preparing for war
Issued at the beginning of the Second World War, this British manual (reprinted for Canada) covered only the most basic elements of training for war, including a series of games that could provide instruction in field-craft.
Legitimate veterans
Because of problem of unscrupulous individuals claiming veteran status, anyone wearing a War Service Badge after the Second World War also had to carry proof that they were entitled to wear it.
An air force birthday card
To take advantage of a sales opportunity, this enterprising manufacturer may have simply taken a prewar birthday card and embossed on it the crest of the Royal Canadian Air Force.
A card for Mother
This hospital unit was established in Dundurn, Saskatchewan, in September 1940, and went overseas early in 1942. Glen's card to his mother was written a few days before the Canadian raid on Dieppe.
Christmas greetings from a veteran
A Manitoba veterans' organization printed this card for its members to use at Christmas, and chose an appropriate quotation from Sir Arthur Currie for the occasion.
Christmas in uniform
Jim Taunton of Verdun, Quebec, was spending Christmas 1940 in uniform, after enlisting in the Black Watch in Montreal.
A gift from home
This Canadian soldier spent Christmas 1943 in North Africa, but even there he was able to enjoy Canadian cigarettes sent by the Ingersoll Cream Cheese Company.
Remembering the Merchant Marine
Merchant seamen were often forgotten in wartime, but this Christmas card drew attention to the vital role they played in supporting the war effort.
Learning a trade for peacetime
Part of the federal government's demobilization strategy was to make available to men and women in uniform job-training courses to prepare them for the postwar world. Corporal Nelson, of RCAF (Women's Division) Headquarters in Vancouver, opted to learn dressmaking.
What to wear in an air raid
Reminding women that the enemy "has no consideration for the safety of civilians," this booklet (sponsored by Orient Beauti-Skin Hosiery) provided instruction on how to keep the family and home safe against enemy air attack - including advice on what to wear when dealing with bomb damage in the neighbourhood.
Calisthenics for soldiers
The Second World War revealed an unexpectedly low level of physical fitness in Canadian men, leading military authorities to devote considerable effort to remedial action. Training brochures like this one were among the results of that effort.
Living on a soldier's pay
Through menu suggestions, nutrition tips, and budget advice, this booklet aimed to help a soldier's wife make the best use of her husband's assigned pay and dependents' allowance.