World War II

Serve by Saving

A pamphlet advertising war bonds, where civilians purchase tickets and can redeem them once the war is over for a higher value.

Making use of available materials

A letter home to Canada written on birch bark.

View PDF: Birch Letter.pdf

Musical Propaganda

A pamphlet sold on the home front for 25 cents with sheet music and lyrics for the song "Hitler on the Run!" by Neil MacDonald.

Behind the scenes on butter

A collection of stamps, an envelope, a letter, and a certification card regarding the production of rationed butter.

View PDF: Butter Rations.pdf

Christmas Update

A Christmas newpaper to keep the troops stationed in Aldershot, Nova Scotia informed about the events going on around the base.

Christmas in uniform

Few soldiers enjoyed being away from home at Christmas - but a proper Christmas dinner might have helped to soften the blow.

Advertising with the Admiral

Admiral Percy Nelles was Canada's Chief of Naval Staff during the Second World War - but one wonders if he gave his permission for his image to be used on this advertisement from a New Brunswick dry goods store.

Paying for the war

During the Second World War, the federal government hope to run the war on a pay-as-you-go basis - with funding provided by Canadians themselves, using instruments such as War Savings Certificates.

For bubble gum card collectors

Most children were interested in collecting the bubble gum cards, rather than in saving the packaging - which is also an interesting example of contemporary graphic art.

Be prepared for bombs

As the enemy developed new types of incendiary bombs, it was necessary to keep the public informed about new procedures - despite the fact that a fire raid on Halifax or Winnipeg was unlikely.

Pull Together, Canada

Patterned after a successful American number, this song "brings patriotism down to brass tacks and shows, in a simple and compelling way, how every Canadian can play his part."

View PDF: You Can Fight.pdf

"Where does your money go?"

The federal government used every tactic to convince Canadians to help finance the Second World War domestically - including mobilizing cartoon figures by Walt Disney.

"Guardians of our hearths"

Speaking to the women who controlled four out of every five dollars spent in Canada, Charlotte Whitton explained inflation, price controls, and the power that women could exercise to help with the war.

To the voters of New Brunswick

The New Brunswick provincial election of 20 November 1939 saw Alison Dysart's Liberals returned to power, after the premier pledged in a letter to voters to stay the course as the country went to war.

Another day at Ipperwash

Part II Orders dealt with personnel matters - appointments, hospitalizations, leaves, absences, courts martial, and any other change in status involving an individual in camp.

View PDF: A29 CITC.pdf

The Battle of Britain

The air battle over Britain in the summer of 1940 generated enormous public interest in Canada - in part because of skillful propaganda produced by Britain's Air Ministry.

The grandest war song ever written

The fortunes of Britain's war effort were low when this song was published in 1941, and they would get lower the following year - no matter how proud the world was of England.

"They fly, they sing, as they rise on the wing"

This song probably reached Canadian stores during the Battle of Britain in 1940, when the defence of the British Isles from German bombing attacks fell to fighter pilots from Britain and the Empire.

V for Victory

"Dot dot dot dash" became one of the most recognizable identifiers of the Allied war effort, and could be found on countless kinds of consumer goods - including sheet music.

National registration comes to Canada

According to the 1940 legislation, everyone over the age of 16 was compelled to register with the federal government, giving their personal information and employment history, to provide an inventory of the available skills that might be mobilized for the war effort.

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