World War I

Commencement exercises in St Stephen, New Brunswick

St Stephen High School in New Brunswick honoured the graduating class of 1916 just days before the beginning of the Somme Offensive.

Patriotism at Sunday School

Special patriotic services were common in Canadian Sunday Schools during the First World War.

View PDF: iserve.pdf

Merry Christmas - 1915 style

A couple of Chapleau, Ontario, chose an image of a British battle cruiser to adorn their 1915 Christmas card.

View PDF: xmascardlion.pdf

Happy Christmas Greetings

Typical First World War Christmas cards, highlighting patriotic themes and symbols.

The Save a Soldier Fund for convalescents

The Save a Soldier Fund in Hamilton, Ontario, awarded this certificate in 1916 to recognize donations to provide comforts for convalescing Canadian soldiers.

“Muggins” the fund-raising dog

“Muggins” collected over $6000 for the Canadian Red Cross Society in Victoria, British Columbia, during the First World War.

Patriotic Hymn

Sung to the tune of ‘God Save the King,’ this hymn was written by Isaac Tovell, a Methodist clergyman in Walkerville, Ontario, in 1917.

Toc H Canada: An Introduction

Toc H was a non-denominational movement, established during the First World War by a British chaplain, that spread to Canada in the 1920s and 1930s.

View PDF: tochintro.pdf

Application for membership in Toc H Canada

Toc H was a non-denominational movement, established during the First World War by a British chaplain, that spread to Canada in the 1920s and 1930s.

The Toc H Movement

Toc H was a non-denominational movement, established during the First World War by a British chaplain, that spread to Canada in the 1920s and 1930s.

View PDF: tochappeal.pdf

Songs That Help Soldiers

A sheet of hymns and spiritual songs distributed to soldiers by George Pearce of the Soldiers' Christian Association, probably around 1915.

View PDF: soldierssongs.pdf

Welcome home to Fort William

This card, with a verse by Pauline Johnson, was given to soldiers returning to the city of Fort William, Ontario, after the First World War.

King George V

An image of King George V, offered as a product premium during the First World War.

Have your soldier or sailor photographed

A First World War advertisement for a Toronto photography studio, aimed at the families of men and women in uniform.

Marshal Foch sells insurance!

This picture of Supreme Allied Commander Ferdinand Foch was used to advertise the London Life Insurance Company during the First World War.

War memorial, Sudbury, Ontario

A memorial service at the cenotaph in Sudbury, Ontario, c1930.

The Dumbells, “Watchman, What of the Night?”

The Dumbells were the most popular soldiers’ concert party in the First World War, and indeed into the 1920s.

War memorial, Canning, Nova Scotia

The war memorial in Canning, Nova Scotia, c1930.

Tableau of “In Flanders Fields”

This float, inspired by John McCrae’s poem ‘In Flanders Fields,’ was likely used in a Victory Bond parade late in the First World War.

The truth about American involvement

This pamphlet, originally published as a magazine article in 1928, was reprinted as a booklet in response to huge public demand for copies.

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