For bubble gum card collectors
Most children were interested in collecting the bubble gum cards, rather than in saving the packaging - which is also an interesting example of contemporary graphic art.
"Fighting Forces" bubble gum, O-Pee-Chee Co. Ltd., London, Ontario, 1939
Ley and Lois Smith War, Memory and Popular Culture Research Collection - The University of Western Ontario - London, Ontario
wrapper, 12.5cm x 15.8cm