Selling postcards to soldiers
Printing companies that had used templates to make "local" postcards for tourists found they could use the same templates during the First World War, substituting a unit name in place of the city.
"Greetings from 154th Battalion"; "I'm stopping in 129th Wentworth Battalion"; "Dere iss no Girl in 161st Battalion"; "I'm having the time of my life here at 176th Battalion"
War, Memory and Popular Culture Archives - The University of Western Ontario - London, Ontario
postcards, 14cm x 8.9cm