A wartime sales pitch
To capitalize on public sentiment, Dodds-Simpson Press offered specially inscribed bound volumes of a popular illustrated magazine to the families of Canadians in uniform - the addresses having been supplied by the federal government.
The War Pictorial, special offer for next of kin, Dodds-Simpson Press, Montreal, Quebec, to Mrs A.A. Ferris, Toronto, Ontario, 26 August 1915
War, Memory and Popular Culture Archives - The University of Western Ontario - London, Ontario
View PDF:War Pictorial.pdf