This little card from an insurance company was intended to remind Canadians to support the war effort at Christmas, by buying War Savings Certificates.
With this guide, Canadians on leave in London could find accommodation, clubs, and hospitality centres run by a variety of organizations, including the YMCA, the Knights of Columbus, and the Salvation Army.
Monarch Knitting Company was one of Canada's largest textile firms. Their pattern magazines afforded wartime families the opportunity to sew their own clothing from scratch or recycled fabric, while still staying trendy.
The patriotic cover art provided an introduction to a parable, originally published in 1938, on the value of thrift in an emergency.
"Within your heart there lives an heroic spirit," begins this pamphlet which shows how those who cannot fight should buy Victory Bonds.
A soldier could rarely have too many pairs of socks. This French-based charity had offices in Paris, Montreal, Toronto, and Milwaukee, Wisconsin.
Early in the First World War, the Canadian Fields Comforts Commission was the main agency involved in sending clothing, reading material, toiletries, and sweets to soldiers at the front.
Cigarettes could be ordered direct from the manufacturer in Canada and shipped to a soldier overseas for just $1 per 300 cigarettes, or $2.50 per thousand.
During the First World War, the YMCA was a major supplier of comforts to soldiers, which were often distributed through huts like this one, at the large Canadian camp at Witley, in the south of England.
Every imaginable device, such as this ink blotter, was used to promote the sale of Victory Bonds during the Second World War.
The YMCA offered sightseeing tours of London to Canadians in uniform through its Beaver Hut in The Strand.
The Knights of Columbus was one of the many organizations that offered accommodations to servicemen and women on leave during the Second World War. The note on the back reads: "Dear Mother: Got a nice room here for the week-end after arriving in London at 8 o'clock yesterday morning from Glasgow. Love, Bill."
This Christmas card, produced by the federal government during the Second World War, was intended to make it easy for Canadians to support the war effort through War Savings Stamps.
During the Second World War, the Salvation Army operated dozens of rest facilities for Canadians in uniform, like this one in London's former West Central Hotel.
Franked in 1941 with the distinctive "V for Victory" postmark, this commemorative cover was auctioned to raise money for British war victims.
This ink blotter was distributed during one of the Victory Loan campaigns of the Second World War.
The Save a Soldier Fund in Hamilton, Ontario, awarded this certificate in 1916 to recognize donations to provide comforts for convalescing Canadian soldiers.
“Muggins” collected over $6000 for the Canadian Red Cross Society in Victoria, British Columbia, during the First World War.
‘Pull Together Canada’ was a musical review written and performed in support of Victory Loan campaigns during the Second World War.