Victory Loans and War Savings

Serve by Saving

A pamphlet advertising War Savings Certificates, a program in which civilians purchased stamps and could redeem them after the war for a higher value.

Paying for the war

During the Second World War, the federal government hope to run the war on a pay-as-you-go basis - with funding provided by Canadians themselves, using instruments such as War Savings Certificates.

For Victory Loan donors

The Victory Loan drive was a staple in wartime Canada, as were the receipts given to people who pledged support.

Pull Together, Canada

Patterned after a successful American number, this song "brings patriotism down to brass tacks and shows, in a simple and compelling way, how every Canadian can play his part."

View PDF: PDF icon You Can Fight.pdf

"Where does your money go?"

The federal government used every tactic to convince Canadians to help finance the Second World War domestically - including mobilizing cartoon figures by Walt Disney.

Another Victory Loan

To prepare people to support the last Victory Loan, organizers in Nova Scotia outlined how their previous investments had been spent.

Speed the victory!

This postcard was sent to a soldier, likely by his former co-workers in Wallaceburg, Ontario, to celebrate their success in the 1943 Victory Bond campaign.

The 1917 Victory Loan campaign

This booklet stressed that money generated in the 1917 Victory Loan campaign would only be spent for war purposes, and would only be spent in Canada.

Saving for the war

Carrying interest rates of between 5% and 5.5%, Canada's Victory Loans represented a sound investment, and an excellent opportunity to show patriotism by supporting the war effort.

Dr Scrimger, VC

This war savings stamp honoured Captain Francis Scrimger of Montreal, who won the Victoria Cross at the Second Battle of Ypres in April 1915.

Victory Bonds on sale!

Like previous campaign, the 1918 Victory Loan drive relied on thousands of local volunteers, both as organizers and canvassers.

"Pull Together, Canada"

Canada's second Victory Loan campaign ran in 1941 and to generate public interest, the Ontario Public Relations Committee mounted a splashy stage show, complete with its own theme song.

A Victory Loan donor

The Second World War ended in August 1945, but the 9th Victory Loan continued to attract support from Canadians in October and November.

For your bank manager

To simplify the process of subscribing to the 4th Victory Loan, the federal government provided this template letter, which could be filled out and submitted to any bank.

One last Victory Loan

The First World War was over, but this 1919 window decal offered a reminder that there were still bills to be paid - and a Victory Loan to support.

Peace - and another Victory Loan

Although an armistice ended the First World War in November 1918, war spending continued - for the demobilization of soldiers, for food to send to the devastated areas of Europe, and for veterans' programs. In 1919, Canadians were again asked to support the Victory Loan.

Save while supporting the war

During the Second World War, even children were asked to support the war effort. A child could buy War Savings Stamps for 25 cents each; after saving $4 worth of stamps and sending this form to the federal government, the child would receive a War Savings Certificate worth $5.

A student supports the Victory Loan

Ontario high school student Ross Densmore was one of tens of thousands of subscribers to the 1944 Victory Loan, the seventh such campaign in Canada during the Second World War.

Canadian War Services Fund, 1941 campaign

This letter reveals the impressive totals raised in the campaign to aid the Canadian Legion War Services, the IODE, the Knights of Columbus Canadian Army Huts, the Salvation Army Red Shield Fund, and the YMCA and YWCA War Services: over $613,000 in British Columbia, and over $7.2 million (over $106 million in 2012 values) in Canada as a whole.

$300 million for the war effort

The First World War was over when this Victory Loan campaign was launched, but there were still bills to be paid.