Learning

Too young to be a soldier

During the First World War, it was quite common for children to dress in uniforms that had been tailor-made or cut down to fit them.

Chips and airplanes

Distributed with potato chips as a product premium during the Second World War, these cards depicted famous Allied aircraft: Hawker Hurricane: Supermarine Spitfire; Bristol Blenheim IV; Blackburn Skua; Curtiss P-40 Tomahawk; Bell Airacobra; Lockheed B-14 Hudson; North American NA-73; Bristol Beaufort; Sunderland Flying Boat; Avro Anson; Fairey Swordfish; Blackburn Roc; Consolidated B-24; Douglas DB-7 Boston; Vickers-Armstrong Wellington; Armstrong-Whitworth Whitley IV; North American Harvard; Westland Lysander; Vickers-Armstrong Stranraer; Lockheed P-38; Fairey Battle; Boeing B-17E; Brewster Buffalo; Grumann XF4F-1; Consolidated model 28; Martin 167; Fleet model 60; Miles Master.

Modern War Weapons series – Sweet Caporal Cigarettes

This First World War cigarette card illustrates the technology of the underwater anti-ship mine.

Decorations and ranks

These Second World War collector cards, distributed by Toronto candy maker Robertson Brothers, showed military honours and rank insignia: Order of St Michael and St George; Royal Red Cross; South African Medal; Conspicuous Gallantry Medal; Naval General Service Medal; Order of the British Empire; Distinguished Flying Cross; Long Service and Good Conduct Medal; Croix de Guerre; British Victory Medal; Medal for Distinguished Conduct in the Field; Distinguished Flying Medal; Order of Merit; Air Force Cross; Distinguished Service Medal.

Buy starch, get airplanes

These illustrations of Allied aircraft were distributed by the Canada Starch Company as a product premium during the Second World War.

Marine Bubble Gum series

This Second World War bubble gum card series showing Allied naval vessels was distributed before May 1941, when HMS Hood was sunk in the Atlantic Ocean: HMS Warspite; HMS Jersey; HMIS Hindustan; HMS Illustrious; HMS Aurora; HMS Erebus; HMS Wolfhound; HMS Barham; HMS Belfast; HMS Hood; HMS Penelope; HMAS Adelaide; HMCS St Laurent; HMS Hawkins; HMCS Saguenay; HMS Faulknor; HMS Emerald; HMS Witch.

First World War cigarette card

This First World War cigarette card featured King George V as a leader of the Allied war effort.

Certificate to Doris Qualtrough

A Canadian schoolgirl received this certificate in 1915 for a donation to benefit the Empire’s soldiers.

Empire Defenders series

This Second World War cigarette card shows soldiers digging in under enemy fire.

Commencement exercises in St Stephen, New Brunswick

St Stephen High School in New Brunswick honoured the graduating class of 1916 just days before the beginning of the Somme Offensive.

King George V

An image of King George V, offered as a product premium during the First World War.

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